Archive for April, 2014

Compensation Isn’t a Four-Letter Word

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A few short years ago the mantra in PR when it came to bloggers was: treat them like reporters. Elements of that statement remain true (e.g., the importance of transparency), but the current reality is that, in most cases, treating a blogger like a reporter will not yield the results we or our clients want.

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To Lean In or Out?

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This is the simple question that has dominated the news circuit, dinner parties and chatter around the water cooler – thanks to Sheryl Sandberg’s book, “Lean In.” For moms specifically, this debate has reached a fever pitch.

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The Power of the Patient Voice

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Working with patients has become a more challenging endeavor in the pharmaceutical industry where our communications have become increasingly regulated and where the risk of using patient stories is sometimes deemed to outweigh the benefit. While we must always operate within the confines of this regulated environment, it is also important that we never lose […]

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A New Purpose in Patient Advocacy

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In 2001, I wrote my master’s thesis on Seattle’s Independent Media Center’s use of streaming web video –a then novel technology– to bypass and ultimately feed into network news coverage of The Battle in Seattle. In addition to documenting citizen journalists and open-source developers at the turn of the century, I traced the historical path Americans […]

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Learning a New Language: Hispanic Engagement via Mobile Device

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Multicultural communications continue to be an important consideration for all marketing and PR professionals. At a healthcare roundtable hosted last month by Chandler Chicco Companies (CCC) and PRWeek, Julie Adrian from CCC noted “We are way past the point of simply translating patient education brochures and the like into other languages. Understanding the patient, their journey, their […]

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The Power of Visual Storytelling

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We’ve all heard a picture is worth 1,000 words. While resisting the urge to roll your eyes, take a moment and think what this means for PR – especially given the evolution of communications as a whole in the past decade, the past century and so on.

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Media Straight Talk: Celebrity vs. “Average Joe”

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“Media Straight Talk” is a CCCVitalSigns series that highlights the opinions of journalists working for top media outlets. Each part of the series will cover different topics affecting PR professionals. Names of these journalists are withheld due to their companies’ policies.

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