Archive for August, 2014

Viral vs. Value: Raising Awareness in a Social World

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We’ve all seen the posts: “Change your profile picture in support of [insert disease here] awareness month” or “Share this if you love someone with [insert disease here].” It’s a nice way for a community to rally around a cause, but nearly impossible to track from a results standpoint.

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Tech Giants Stepping into the World of Health

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Google is continuing its exploration into the healthcare industry, with its latest venture focused on mapping out what “healthy” really looks like. From the division of Google known as “Google X,” the company’s research arm is conducting a study to identify biomarkers that will help researchers find ways to detect disease earlier.

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