Archive for March, 2015

Making the Consumption of Health Care Simpler: It’s the Little Things

Posted by

Marketers and public relations professionals often focus on the product, its features and how it is unique. After reading Fast Company’s “11th Annual Innovation by Design” issue, I started to think about how small changes can differentiate one product from another when communicating and interacting with consumers and health care providers. This includes how we […]

Read More

The media environment is changing. Are we keeping up?

Posted by

Over the last couple of years, a number of traditional news publishers that have announced layoffs, buyouts and staff cuts, including The New York Times. As veterans like Stuart Elliot and Bill Carter leave the field, we are losing reporters with many decades of hard-won professional experience and insight into their chosen areas of expertise.

Read More