Archive for July, 2015

Kim Jumps In

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The world’s biggest media icon, Kim Kardashian, jumped into the pharmaceutical space this week posting a photo of herself holding a bottle of the morning sickness treatment, Diclegis, to Instagram.

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Data Visualization and Health Communications

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As a scientist turned PR professional, I can attest to the power of pictures. Even as I completed my experiments in the lab and crunched the numbers, I knew that the greatest insights I would gather would be after I graphed the results and studied them carefully. As a human being, you are hardwired to […]

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Adapt or Die: What it Takes to Survive in Pharma

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Charles Darwin once said, “It is not the strongest of the species that survive, nor the most intelligent, but the one more responsive to change.” This observation is brilliant in its simplicity. It speaks to the underlying primal need we have as humans to adapt to our ever-changing environment. As communications professionals, we’ve been trained […]

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